Coverage Cowboy is a small brokerage in New Jersey that serves all local businesses.
Their primary targets for their email campaigns were restaurants, bars, and nightclubs.
They also targeted trucking companies and saw tremendous success.
The team at Coverage Cowboy needed to scale their sales development efforts to book meetings with business owners and operations managers in their ideal verticals. More importantly, they needed help testing which business types were best to sell to and which resonated more with the value props they offered.
